Where emails fall short and doubt starts creeping in
Why the Liking Gap and the effectiveness of emails matter for your next email campaign.
top of page
Search
- May 5
- 4 min
The weird connection between Eurovision Song Contest and ethical marketing
3 ethical lessons that one song from the 2022 Eurovision Song Contest taught me
- Apr 28
- 12 min
So... how did the last Email Muscles launch go?
The good, the bad, the ugly and the learnings I had from launching Email Muscles a couple of weeks ago.
- Mar 17
- 34 min
Not another boring conversation about the future of email marketing and the rise of ChatGPT and AI
ChatGPT will not take your job. But here are a few things to consider regardless.
- Mar 10
- 6 min
Everything, everywhere, all at once - and my next launch strategy
You know it when you think of something, and then keep seeing it popping up again and again around you? So ethical email launch strategy.
- Mar 1
- 7 min
The 5 strategic steps that increased my email click-through rate by +384.87% in less than 2 months
How did I manage to grow my email list organically by almost 50% in less than two months, while still increase the CTR by almost 400%?
- Feb 24
- 8 min
Moving out ethically, Pt. 2
If you got to know me even a tiny bit, you know that I see content ideas everywhere I go and in everything I do. My moving out process is...
- Feb 10
- 3 min
Of Dungeons and Emails
The common mistake that brands make when onboarding a new subscriber - and how you can easily avoid it yourself.
- Feb 3
- 6 min
Marketing and sales tactics - and moving out
5 key human psychology sales and marketing tactics I noticed when moving out - and how to use them ethically in your own marketing and life.
bottom of page