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WhatsApp Image 2020-10-31 at 22.48_edited.jpg

Find what works.
Scratch what doesn't.
Optimize what you can.

You have an email sequence that doesn't convert as you'd hoped it would, but can't place your finger on why and where exactly it falls short...

A Copy Audit would help you understand what isn't clicking (pun intended).

Your emails can convert better...

But you're not sure how to do that.

You're too busy running your personal/eComm business, trying to create, serve and improve your clients' lives - you don't have the time to dig into your Email Service Provider and decode why the hell your evergreen sequence doesn't do what it's supposed to.

At the same time, your team doesn't know how to look for those untapped opportunities or doesn't understand the ins and outs of the customer journey... They've either been writing something for the sake of having it or implementing emails written by someone else as they were instructed to.

... Which leaves you in an uncomfortable position. Not ideal.

You know that your evergreen sequences could really boost your revenue, and maybe they're working okayish, but they're not doing what you dreamed of (plus, "okayish" isn't what you want for your brand anyway).

Hurrah! A Copy Audit is the solution for you.

It's your way of understanding what doesn't work, which link in the chain is broken (sometimes literally), and how to fix it.

 

Using a list of 25 factors, I'd audit your sequence to find the loopholes that your can fix immediately to improve your conversion.

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What would your Copy Audit address?

Email strategy

  1. Opt-in or welcome experience process

  2. Sequence goals

  3. Email cadence

  4. Content ideas

  5. Segmentation, tags and personalization

Stats

  1. Open rates

  2. Click-through rates

  3. Reply rates

  4. Conversion rates

  5. List/segment size

Subscriber's angle

  1. “From” name 

  2. Subject lines

  3. Preview lines

  4. Reply email address

  5. Consistency of overall TOV

Graphics and branding

  1. Photos, captions and alt-text

  2. Formatting

  3. Consistent visual language 

  4. Brand personality

  5. Mobile vs. desktop performance

Email copy

  1. TOV consistency

  2. Storytelling

  3. Links appearance and function

  4. Strategic use of personalization

  5. Calls to action

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Leave no room for guesswork.

As a brand owner, it's important for you to nurture a stable, healthy, and deep relationship with your customers.

That mindset applies to all parts of your business, particularly when it comes to evergreen sequences that you send to your subscribers.

You set them up to be doing the work for you, but you're currently walking with what feels like walking around with cavities.

Just like with your teeth, you know there's a problem, it hurts, but you don't know how to fix it yourself (and you can't do it by yourself either).

These email cavities may look like:

  • Emails that never get opened

  • Never getting any replies

  • Wonky appearance on either the mobile version or the desktop one (or both!)

  • Calls to action that make your subscribers yawn instead of click

  • And a low conversion rate...

And any day you're not taking care of those sequences can worsen your situation. Make a bad first impression on more subscribers. Or lose subscribers altogether.

Instead of doing more guesswork, you need a professional to have a good look inside and find those holes to be fixed.

Fortunately for you, looking inside and finding those gaps is my favorite thing in the world (at least professionally!). 

Unlike a visit to the dentist's, though, my Copy Audits don't hurt a bit.

Cover all bases.

When you book a Copy Audit, you get:

1. A tailored written report on your sequence, using my 25-factor system, your missed opportunities, and ideas that you can implement immediately or fix in the long term.

2. A video walk-through (up to 1 hour long) of me showing you around what I've found, explaining how to fix those loopholes, and what you need to pay attention to.

3. A bonus 30-minute closing where you can pick my brain, ask additional questions, or brag about the things you've already fixed! (worth 90€).

Your bonus closing call

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As Jannet Jackson once sang - it's all for you!

All of my Copy Audit clients get a bonus 30-minute closing call, where you can ask me any additional questions that you might still have.

You will get additional air time to share your thoughts and get advice on your next course of action (or brag about the things that you've already implemented!).

We will also talk about possible projects we could work on in the future, and ideas to support your copy on other marketing channels (if applicable). 

A Copy Audit is the right solution for you if...

💡 You're a personal/eComm brand owner and could use some quick wins with an evergreen sequence that you've been dying to get right.

💡 You're looking for someone who'd be in your corner and will care about your business success as much as you do.

💡 You don't want to hire someone in-house, because that's too much of a headache.

💡 You want someone to just do the work... No hand-holding, no babysitting, no fuss and no fluff.

💡 You expect the same premium service you give to your customers on a daily basis.

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FAQs

... Not ready for a full Audit yet?

It doesn't mean that you need to stay in the dark.

Alternatively, you can book a consultation call, where you can pick my brain for a full hour.

We'll scan your Email Service Provider (ESP) together, look at stats and feedback, and you'll get a full list of suggestions you can implement.

Got more questions?

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