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Grow your Email Muscles for business gains.

Send weekly newsletters and sell to your email list with confidence. On repeat.

What if you had an email strategy tailored to your business goals to show you the way, a dedicated time every week to write your emails... and get feedback on them in real time?

As a small business owner, you must keep too many plates in the air at all times - doing incredible work for and with your clients, plowing through the never-ending admin work, and on top of it all, playing along with the whole social media game.

But you've been thinking about doing email marketing for a while, mainly because it's a platform that you can fully own, and can be highly profitable if done right...

Which is exactly the problem - you don't know how to do it right, so you keep pushing this task further down your to-do list.

Cue in Email Muscles.

Feel capable and confident writing a weekly email

Writing is effortless for you, but writing emails? That's scary - and takes forever! 

Get the guidance and accountability you need to improve your emails in only 90 minutes a week.

Grow your business by consistently telling people about your offers

Learn how to nurture and cater to your subscribers strategically, so it would be a no-brainer for them to buy from you, and a no-brainer for you to send another email (without feeling an ounce of guilt!).

Get a solid structure for writing, but the space to be you in your writing

Build healthy habits and routines, get dedicated help and feedback, and gain the confidence you need to write emails that resonate deeply with your audience.

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“I hadn't touched my list for years, and I was intimidated by it. It just seemed like this huge project.


Now, I see email outreach as a very accessible way for your audience to hear about what you're offering or hear about your knowledge.


And I don’t have to do any hard selling. I learned to dial my writing back so it has a more logical structure, which makes the emails feel ethical and normal.”​

- Karen NicholasKaren Nicholas Training LLC,

Email Muscles graduate.

Getting tired of hearing yourself come up with every possible excuse for not doing anything with your emails?

You’re not alone.


Email marketing can be scary. 


Making sales out of your email list is not a given either - even if you do send emails somewhat consistently to your list.


Then again, you’d love to see that email ROI that everyone keeps raving about happening for your business too.


But something’s been holding you back for too long.


You love writing, but writing emails feels intimidating, too big, somewhat too technical.


You don't know where to even begin with email strategy, so you've either been sending emails that felt like throwing pasta at the wall or avoided sending anything at all.


And selling with your emails? Just thinking about it makes you cringe because you’ve seen too many examples of how not to do it right.


But you can't help but think what email marketing could do for your business if you had just made some time for it...

Email Muscles meets you at your appropriate edge.


So you can have the tools to be more confident with your email writing, sell with strategic storytelling and enthusiasm, and build sustainable marketing habits that last.


Email Muscles is now in session. Want to be the first to know about the doors opening again?

If email templates had worked for you,
you would’ve been emailing consistently by now.

But the reality is - they just don’t.


They just don’t sound like you. You’ve wasted too much money, time and energy trying to bend them to your will, but were left with nothing but disappointment in your hands.


Back to ground zero. “I guess that email marketing is just not for me”.


The good news is that you can still hit the ground running without selling an arm, leg, or your soul.


The answer you’re after isn’t templates - it’s formulas.


With formulas, you have tons of wiggle room to express and be yourself, and use storytelling in a highly effective way.


It also means that you always start writing with a plan in mind, and have a clear path to your destination. 


As an Email Muscler, you will learn some of the most high-converting copywriting formulas to help you structure your stories, bring you clarity before even placing your hands on your keyboard, and write your emails with the confidence of a seasoned email marketer.

"Email Muscles not only affected my newsletter writing - it changed the way I sell myself and my business.

During Email Muscles, I had an opportunity to apply for an accelerator of a big UK bank. Before Muscles, that would’ve freaked me out. I would’ve dwelled on it for the rest of the day, or maybe sent it out the next day or next week, but I just wrote the email as soon as I got the opportunity and sent it within 10 minutes.


I used one of the formulas I learned in Email Muscles, which made it really easy and clear."

- Claire Collis, Digital Education Specialist,

Email Muscles graduate.

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"One thing I really appreciated about Email Muscles was the fact that Yuval didn't do my strategy for me. A lot of times we want to get a carbon copy of what we know works - that's what most online trainings are. 

But they're doing what works for them and that doesn't necessarily work for me. I had to figure out what works for my subscribers. I had to step back and say, ‘What am I trying to communicate? What am I trying to do?’ Yuval knew what we needed to do, but she allowed us to experiment and then come to her for guidance when needed. To me, that's more valuable because I had to learn what works best for my subscribers."

- Karen Nicholas, Karen Nicholas Training LLC

Email Muscles graduate.

"Email Muscles forced me to actually put out my newsletter. I learned the difference between what I should be looking at, like looking at the click-through rate compared to looking at the open rate. And it made me look at things more strategically, knowing that email is just one touchpoint that can help me in serving my clients."

- Rachel Wright, founder of Celbretti

Email Muscles graduate.

“Yuval really created a space and a community for us, Email Musclers, to be able to do it all.

Her expertise in sharing her thoughts and reviewing the emails as well as all the structure and everything that she put together has been so valuable.”

Lara Meyer, Lara Meyer Insights LTD

Email muscles graduate.

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No one likes to be “held accountable”.

Your rebellious part keeps shouting “I don’t want to be held accountable!” for a good reason.


Even people who know that they could use accountability hate it.


Accountability in itself won’t cut it for you. 


But knowing what goals you want to reach and seeing the numbers change in front of your very eyes every week will.


Email Muscles is designed to give you and your peers the tools to do it yourself, do it with ease, and stay on track with your business goals.

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“I thought the problem was that I was just being like lazy or bad at emails, or not making the time for it. Yuval’s knowledge alone would've been useful, but it was the combination of the knowledge and structure to help start, and then having the space to try it immediately with feedback that was the most useful. 


If you'd asked me before, I would've thought that the accountability would've been the most useful part of it, but actually turns out that it’s not. Having done the sessions, and being more confident with writing emails, I understood that I just needed a better understanding of how I could do email marketing myself. Having Yuval’s expert input with the space to do it in the group gave me that.”

- Claire Collis, Digital Education Specialist,

Email Muscles graduate.

What it includes

  • A 12-week cohort

  • Up to 10 participants

  • A weekly group call 

  • A welcome party!

  • 120-minute strategy mapping & kickoff call

  • Map out and write your welcome sequence

  • A full email strategy for your next quarter

  • A private Slack channel for feedback and questions between sessions

  • Frameworks and formulas



- Individual tech support calls with Gobii One agency - worth $75

- A 60-minute halfway strategy call - worth 145€

“This year, I’m going to email my list consistently”

That’s what you say to yourself every January.


You start the new year with every good intention to stick to it and do email marketing consistently for your business…


Then February comes around, and business gets hectic again, and you can’t find the time or headspace to email your list again… 


That’s, of course, up until you have the time or the energy - and let’s face it - when you have a new product or offer to sell.


And you don’t see sales from those emails, which leads you to believe that email marketing doesn’t work for your business.


But the truth is, email marketing is a close dance, and that’s not how this tango works.


New year’s resolutions don’t stick for a reason - usually, you’re just not that passionate about them.


But you are extremely passionate about helping your clients and finding solutions for them. It’s what gets you out of bed every morning.


And you feel just as enthusiastic about telling your story and sharing your knowledge with the world.


Your subscribers’ inboxes is the only place where you can have a direct, uninterrupted conversation with your clients and clients-to-be. It’s the place where you build deep, personal relationships with people who share your values and point of view.


No middleman, algorithms, or untrusted platforms to meddle with your business growth plans.

By having the right tools, support, and a sense of fulfillment and passion, you can make emails work for you (and have a lot of fun on the way, too!).

“Before we started, I knew that email was important and I knew it was definitely something that I wanted to start doing. Emails don’t depend on another platform that I don’t own - so if my Linkedin or Instagram were to be shut down, I wouldn’t have access to those followers anymore. But if I build a list, that’s mine. 

The hardest thing is always to start and it's always very intimidating up until you actually do it. As a business owner, there's always something battling for your attention, and like a lot of things, emails are just about building a habit. There's always this temptation to say: ‘Oh, I'll start tomorrow. It's not a big deal if I miss a day.’ But you have to think: ‘actually, it is a big deal if I miss a day, because I said I would do this.’ It's a matter of discipline. Email Muscles helped me with that.”

- Rachel Wright, founder of Celbretti,

Email Muscles graduate.

Where would you be in just 3 short months?

By week


you’ll have your email game plan fully laid out.

By week


you’ll have your new evergreen sequence written out.

By week


you’ll be sending 4 consecutive emails to your list.

By week


you’ll know how to look at your data so you can tweak your strategy.

By week


you’ll have enough data to start experimenting with offers to your list.

And just like that, you’ll have a full 12-week email game plan.

From zero email game to a full game plan?


That’s right.


As a business owner, your day-to-day is filled with relatable moments and valuable stories that are highly relevant to your subscribers.


Together, we will find and structure them in a way that helps you achieve your business goals.


You’ll start your Email Muscles journey with a 120-minute call with me, to map out your entire individual email game plan:


  • Take a look at how people get to your email list and optimize your onboarding experience.

  • Plan the emails you want your evergreen sequence to have (welcome/re-engagement).

  • Think of which stories to share with your subscribers in the next quarter, and how those would move your subscribers from knowing you to trusting you (so you can sell better), one step at a time.

We'll take the guesswork out of your ideation process, so all you'll have to do is show up to our weekly sessions and write.

In the first 4 weeks, you will be writing and implementing your evergreen sequence.

From week 5 onwards, you will be writing your weekly newsletters, promoting your list to grow it, and testing the performance of your emails.


On week 9 we’ll meet again for another 60-minute strategy call, to check what has been working well for you, what can be improved, and whether your strategy for the remaining weeks is still supporting your goals in the best way possible.

Weekly meeting structure






Session opens,

weekly celebrations

and questions

Your uninterrupted time to write

Continue writing +

Get real-time feedback

Questions +

Wrapping up

Real-time feedback to make shit happen.

Every week, we'll meet for a 90-minute writing session.


We’ll start by celebrating last week's achievements, give time and space for some burning questions, and check in with your plan for the next session.

When we're all set to go, I'll share with you the Google Doc with your weekly email formula and the timer we'd be working with.

You'll share your Doc copy with me so I can later check in with you, and we'll kick off the writing session.


For the first 40-50 minutes, I’m not going to hop onto your Doc, so you can get those juices flowing uninterrupted - but you can always send me a question during this time via Slack or tag me in a comment.


Then, I’m going to review what you’re working on and leave comments and suggestions on your Doc to make sure that you’re on the right path.


This process is between you and me, and you don’t have to share it with other group members if you don’t feel like it.


By the end of each session, you’ll have the email laid out and ready to be implemented and sent to your list.

“Sales is really awkward for me. But, with this course, I learned a new method to do it in an easy, natural way. I feel like I'm giving valuable content to my subscribers, so I don't feel guilty when I make an ask.


It feels right, It feels comfortable. It doesn't feel like this huge insurmountable mountain that it seemed like before. This is doable. This is sustainable.”​

- Karen Nicholas, Karen Nicholas Training LLC

Email Muscles graduate.

“Before Email Muscles, I thought what I needed was a reason to write to my list every week. But it was the writing space that was the thing. I was looking forward to writing an email every week as well, which was really surprising for me.“

- Claire Collis, Digital Education Specialist,

Email Muscles graduate.

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Meeting structure

Making it impossible for you to get stuck

Heya, I'm Yuval, the ethical email strategist & copywriter.

I help personal and eComm brands create personalized inbox experiences for their subscribers, so their emails stand out in the crowd and sell more.

Those brands have seen results like:

- 79% Open rates

- 16.02% Click-through rates

- 2.5% campaign-to-conversion rate

Thanks to mapping out their customer journeys strategically and ethically, following that strategy, and optimizing whenever needed.

Your subscribers today want to have a unique and personalized experience, and they want to connect with the people behind the brand.

I build bridges between your brand and your customer's wishes and desires and tell great, high-converting stories in between.

A no-shame zone for your email experiments.
(It’s even a Slack channel!)

You’ll be surrounded by like-minded business owners who start at a similar point to you, share the same hesitations and questions, and have the same passion to help their clients and cultivate a healthy dialogue with them.


Another thing that you’ll all have in common is the wish to finally ditch the excuses, and make email marketing work for your businesses.


We all have to start somewhere, and there’s absolutely no shame in that -


Which is why one of our Slack channels is called “no-shame-zone”.


We’ll all share our starting point, and celebrate our weekly wins and stats, and leave the shame out the door.

(Yes, we will also celebrate those who lovingly unsubscribe from your list and make it a healthier one!).


Email Muscles is a safe space for your to experiment, test, and enjoy the ride.

“The ‘no-shame-zone’ channel really made it easy to be honest and authentic. We can share where we're at in the process or say, ‘I'm confused’, or ‘I'm having a hard time packaging these together’. As we went into our weekly meetings, it allowed us to be honest and feel confident enough to ask for help or feedback..”


- Karen Nicholas, Karen Nicholas Training LLC,

Email Muscles graduate

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Is Email Muscles right for me?

Yes, if...

  • You're a business owner who likes writing

  • You're comfortable with guidance and accountability

  • You want to write emails easier and faster

  • You want to build something that is long-lasting

  • You'd like to build sustainable habits

No, if...

  • You're a business owner who dreads writing for your business

  • You prefer doing things your way

  • You enjoy writing slowly and thoughtfully (and there’s nothing wrong with that).

  • You're only looking for a quick fix for your email marketing

  • You can’t see yourself falling in love with the process

Is it right

Copy, strategy AND tech support

You know that with the right support and within the right container, you will get through the first couple of hurdles of sending emails to your list.


But when it comes to the tech side... that's when things can get messy and overwhelming.


As an Email Muscler, you'll get the support you need to figure out your tech and make the most out of your Email Service Provider.


As a bonus, you'll get a 1-hour call with the coolest systems experts from Gobii One agency (worth $75).

Your Investment

  • A 12-week cohort

  • Up to 10 participants

  • A weekly group call 

  • A welcome party!

  • 1 x 120-minute individual strategy call

  • Map out and write an entire evergreen sequence

  • A full email strategy for your next quarter

  • A private Slack channel for feedback and questions in between sessions

  • Frameworks, formulas and relevant learning materials


Investment: TBD


  • 1-hour 1:1 tech support with Gobii One agency - worth $75

  • 1 x 60-minute halfway individual strategy call - worth 145€

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Okay, that sounds awesome, where do I sign up?

You clever cookie, got all the way down here, eh?


So here's the deal -


You don't see a payment option right here for a reason. Not everybody is a great fit for Email Muscles (pun very much intended).

... Aaaand the doors to Email Muscles are currently closed.

I'll realistically open another cohort toward the end of this year - but that doesn't mean that I can't help you in the meantime!

Pop your details into the form below and join the waitlist. 

You'll be the first to know when I'm about to launch Email Muscles again, and what has changed and improved.

And if you'd like (and not getting my weekly newsletter yet), you can join my general list and learn with me, one ethical Friday lesson at a time.

Waitlist signup


Scrolled the way down here, eh?

I like your style. 

If you couldn't find what you were looking for, feel free to drop me a line.

Otherwise, let's just talk about it and see if Email Muscles is the right fit for your business needs right now.

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