Grow your Email Muscles for business gains.
Send weekly newsletters and sell to your email list with confidence. On repeat.
As a busy service provider, you have many plates to keep up in the air.
You’re doing incredible work and serving your clients, transforming their businesses and making an impact in the world.
You also know the importance of your self-marketing, and showing up constantly in your favorite social media platform.
At the same time, you know that building on rented land can be dangerous. It’s not yours, and it can disappear on an algorithm’s whim, just like that.
You have thought of doing email marketing or even started giving it a go a while back, but something about it is still holding you back.
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Every time you build up the courage to get started, a loud voice in your head shouts at you: "But I don't know what to write about!", "But I don't want to come across as salesy!", "But I don't know how I'll be consistent with it like I want to!", or "The email platforms are too complicated!".
What if you could find a solution to all of those questions in one place?
What if you could set the deep and personal inbox experience you've always wanted for your audience, and send consistent and valuable emails, on repeat?
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What if you could feel overjoyed for sending a sales email to your list?
Flex your Email Muscles
A 12-week cohort to help you write, edit, and send emails to your growing list.
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Inside Email Muscles, you'll learn how to do email marketing in a way that suits you and your business (and values!), so your inbox would become your favorite place to hang out.
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You'll work side-by-side with like-minded business owners who are tired of appeasing the algorithm and are ready to build strong foundations for their businesses on their own terms.
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You'll set your welcome sequence (the one you've been dying to write!) and set an exceptional intro experience, so every one of your new subscribers would feel connected to you and your mission and will look forward to your next email.
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You'll choose your Email Service Provider and get the guidance you need to take the fear out of operating it the way you want it to serve you.
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You'll have real-time feedback on your writing from someone who does that for a living, and have your peers cheer you every step of the way.
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You'll send weekly emails. You'll grow your list sustainably. And you'll fall in love with email marketing.
Ivana Robinson,
Life + Leadership Coach, ACC
Daniel Furfaro,
Brand strategist and chess fanatic,
2-times Email Muscler
Hedvika Ticha,
Embodiment coach
What it includes
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A 12-week cohort
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Up to 10 participants per group
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A weekly writing and real-time feedback call
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A welcome masterclass/party
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A tech masterclass
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1x 60-minute individual welcome sequence mapping call
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Learn how to set a full email strategy for your next quarter
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A private Slack channel for feedback and questions between sessions
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Frameworks and formulas to get your juices flowing
Bonuses! (Worth over 550€)
- An individual tech support call
- A 60-minute quarterly content strategy mapping call
- A 60-minute halfway strategy call
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If you're cool with writing by yourself but want to accelerate your progress and focus more on the strategic & content distribution side,
The Vip Experience of Email Muscles is a better fit
Join the waitlist now and get an exclusive
early-bird offer for the 2024 Q1 cohort!
"The thought of someone going onto my website and signing up for my email list and having a positive experience is so exciting!"
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- Laura Zug, community strategist
“I hadn't touched my list for years, and I was intimidated by it. It just seemed like this huge project.
Now, I see email outreach as a very accessible way for your audience to hear about what you're offering or hear about your knowledge.
And I don’t have to do any hard selling. I learned to dial my writing back so it has a more logical structure, which makes the emails feel ethical and normal.”​
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- Karen Nicholas, Karen Nicholas Training LLC
Where could you be in just 3 short months?
By week
01
you’ll have your welcome sequence plan fully laid out.
By week
05
you’ll have your full quarterly email game plan.
By week
08
you’ll be sending several weekly emails to your list.
By week
10
you’ll know how to look at your data to tweak your strategy.
By week
12
you’ll have data to start experimenting with offers to your list.
Real-time feedback to make shit happen.
You're working a lot in your business - our weekly sessions are there to help you work on your business.
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Every week, you'll get real-time support inside the Google Doc you'd be working on.
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(You will have plenty of time to write before I step in and leave my comments and suggestions on the Doc for you!)
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That way, instead of getting stuck in a spiral of wanting to constantly improve your email, you'd just get it done and ready.
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You'll get the support you need to move from "just thinking about it" to "actually sending emails and growing my list".
The Highlights Corner
What have previous Musclers achieved?
Ivana hosted a webinar to launch her new coaching program with 60 attendees - all coming exclusively from her email list.
Laura wrote 3 parallel welcome sequences, developed 2 free resources, and sent regular email campaigns.
After months of solely nurturing her subscribers, Hedvika now sends sales emails to her list with confidence.
Arden re-engaged her list, wrote & set up a welcome sequence that is aligned with how she wants to show up and got positive feedback from her subscribers.
Karen built the confidence to show up in her subscribers' inboxes every week - months after graduating from the program.
Claire changed her entire mindset about email marketing, and now writes and sends emails within 10 minutes (especially for big business opportunities!).
"I have a real brand experience now. I’m having rich conversations with my community. I know they have connected with my emails deeper than on social media"
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- Daniel Furfaro, brand strategist and chess fanatic
2-times Email Muscler!
Making it impossible for you to get stuck
Heya, I'm Yuval, the ethical email strategist & copywriter, and your mentor inside Email Muscles.
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Funnily enough, I wasn't the one coming up with the idea to Email Muscles - my mom did.
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She's been a business owner since before I was even born. And she was struggling with visibility in her business.
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She wanted me to write for her, but her field (law) was very technical and honestly, frightening to me. Instead, I offered to write with her.
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"You're really good at teaching", she'd tell me during every session we had together, where I would help her write and teach her proven copywriting formulas. "You must do something with it", she insisted.
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The seed was planted.
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Now, Email Muscles helps business owners like yourself to transform their relationship with email marketing, send great emails consistently, and sell with confidence to their growing audiences.
"Yuval is not only a great email strategist with a sharp mind but also a wonderful warm-hearted person who’s fun to be around.
She’s always there to cheer you, pick you up when you’re too hard on yourself, remind you to take it one step at a time when you're gasping with too much on your plate, and give you doable mini homework to keep you on track and in motion."
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- Hedvika Ticha, Embodiment coach
"Even though we were writing emails, the impact is so much bigger.
I saw my own transformation through this very focused program in ways that I didn't expect, and thinking about how I want to position my own business has been really helpful for me."
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- Arden Evenson, Copywriter & content strategist
"I didn't expect to get as much guidance on the overall strategy of my business. I didn't expect you to help me really think through our lead magnet flows and then actually write the lead magnet.
And then towards the end, when we were working on a sales email, the guidance I got from you on what the sales page would look like. That felt extremely comprehensive."
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- Laura Zug, Community strategist
And just like that, you’ll have a full 12-week email game plan.
It might sound unbelievable to you right now, but your day-to-day is bursting with relatable moments and valuable stories that can become wonderful emails.
Together, we'll find and structure them strategically to help you achieve your goals. And once you get the hang of it, you'll know how to repeat this process yourself.
We'll take the guesswork out of your ideation process, so all you'll have to do is show up to our weekly sessions and write.
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And yes, you will start sending out emails and growing your list throughout the program.
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The idea is for us to meet for another strategy call around week 9, so you'd have some data for us to check together.
That's also when you'd learn how to read the feedback from your subscribers and what to do with it to support your goals.
Copy, strategy AND tech support
You know that with the right support and within the right container, you will get through the first couple of hurdles of sending emails to your list.
But when it comes to the tech side... that's when things can get messy and overwhelming.
As an Email Muscler, you'll have the support you need to make the most out of your chosen Email Service provider (ESP).
The mindblowing Irit Levy from Day by Day will host a masterclass on getting your bases covered and your questions answered.
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You will also get a 1:1 tech call with her to align your individual content strategy with your ESP, so you can tag, segment, and send emails on repeat with confidence.
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Is Email Muscles right for me?
Yes, if...
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You're a business owner who likes writing
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You're comfortable with guidance and accountability
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You want to write emails easier and faster
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You want to build something that is long-lasting
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You'd like to build sustainable habits
No, if...
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You're a business owner who dreads writing for your business
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You prefer doing things your way
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You enjoy writing slowly and thoughtfully (and there’s nothing wrong with that).
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You're only looking for a quick fix for your email marketing
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You can’t see yourself falling in love with the process
Your Investment
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A 12-week cohort
-
Up to 10 participants per group
-
A weekly writing and real-time feedback call
-
A welcome masterclass/party
-
A tech masterclass
-
1x 60-minute individual welcome sequence mapping call
-
Learn how to set a full email strategy for your next quarter
-
A private Slack channel for feedback and questions between sessions
-
Frameworks and formulas
​
​
​
Join the waitlist to get an exclusive early-bird offer!
Bonuses! (worth over 550€)
​
-
An individual tech support call
-
A 60-minute quarterly content strategy mapping call
-
A 60-minute halfway strategy call
If you're cool with writing by yourself but want to accelerate your progress and focus more on the strategic & content distribution side,
The Vip Experience of Email Muscles is a better fit
"Okay, sounds awesome, where do I join?"
You refreshing dish of aglio olio pasta on a hot summer day, so full of brilliant questions!
The current cohort of Email Muscles is now in session, and the new cohort will open soon.
In the meantime, how about you join the waitlist?
You'll hear about the new cohort before everyone else, and get an exclusive early-bird offer too!
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If you'd like to get insights and support with your emails until the doors reopen, I highly recommend you check that box below and join my ethical newsletter (if you're not there already).​
FAQs
"But I still haven't found what I'm looking for"
I like your style (and musical taste).
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If you couldn't find what you were looking for, feel free to drop me a line.
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